Managing property showings with phone calls, texts, and spreadsheets doesn't scale. Whether you're an individual agent juggling 20 listings or a brokerage coordinating hundreds of showings per week, dedicated showing software saves hours and eliminates scheduling conflicts. But which platform is actually worth your money? We compared the top showing software options across pricing, features, ease of use, and broker-friendliness.
Quick Comparison
| Software | Best For | Starting Price | MLS Integration | Mobile App |
|---|---|---|---|---|
| InstaShowing | Brokerages & cost-conscious agents | $15/mo | Yes | Yes |
| ShowingTime+ | Large MLSs with existing contracts | Varies by MLS | Yes | Yes |
| BrokerBay | Tech-forward brokerages | Contact for pricing | Yes | Yes |
| Supra eKEY | Lockbox-dependent markets | ~$15–20/mo + lockbox fees | Yes | Yes |
| Showing Suite | Individual agents | Free (basic) / $6.99/mo | Limited | Yes |
| TourZazz | Teams wanting tour optimization | Contact for pricing | Limited | Yes |
| CSS | Markets with call-center preference | Varies by MLS | Yes | No (call-based) |
1. InstaShowing
Best for: Brokerages looking for transparent, affordable pricing and agents who want a modern interface without the bloat.
InstaShowing is a web-based showing scheduling platform built for both individual agents and brokerages. The platform handles showing requests, confirmations, feedback collection, and calendar management.
What stands out
- Transparent pricing — flat rate plans starting at $15/month for individuals, volume discounts for brokerages ($24.50/agent for 5–24 agents, $15/agent for 100+)
- No long-term contracts — month-to-month billing
- Clean, modern interface — less cluttered than legacy platforms
- Automated feedback collection — showing feedback requests go out automatically
- Free trial — try before you commit
Considerations
- Smaller market share than ShowingTime, so fewer agents in your area may already be on the platform
- Newer entrant compared to established players
Pricing: $15/mo (Starter), $29/mo (Essentials), $49/mo (Premium). Brokerage pricing starts at $24.50/agent/mo with volume discounts.
2. ShowingTime+ (by Zillow)
Best for: Agents whose MLS already includes ShowingTime in membership fees.
ShowingTime is the industry incumbent — the biggest name in showing software by market share. Zillow acquired them in 2022, which has raised concerns among agents and brokerages about data privacy and competitive neutrality.
What stands out
- Massive network — most agents already have an account through their MLS
- Deep MLS integrations — direct data feeds from hundreds of MLSs
- ShowingTime+ app — consolidated mobile experience
- Market stats and reporting — showing activity data at market level
Considerations
- Owned by Zillow — your showing data feeds into Zillow's ecosystem. Some brokerages view this as a competitive conflict of interest
- Pricing opacity — individual pricing varies; often bundled with MLS dues, making true cost unclear
- Interface feels dated — functional but not modern
- Customer support — mixed reviews, especially post-acquisition
- Feature bloat — ShowingTime+ bundles multiple products, not all of which you need
Pricing: Varies. Often included in MLS fees; standalone pricing requires contacting sales.
3. BrokerBay
Best for: Tech-forward brokerages wanting an all-in-one platform.
BrokerBay positions itself as a brokerage operations platform that includes showing management alongside office management, agent onboarding, and reporting tools.
What stands out
- Brokerage-first approach — built for broker operations, not just showings
- Modern UI — clean, well-designed interface
- Office management tools — desk booking, announcements, document management
- Not owned by a portal — independent company
Considerations
- Pricing not published — "contact for pricing" model means negotiation required
- Overkill for individuals — really designed for brokerages, not solo agents
- Smaller integration network — fewer MLS connections than ShowingTime
- Bundled features — you may pay for office management tools you don't need if you only want showing software
Pricing: Contact for pricing. Enterprise-oriented.
4. Supra eKEY
Best for: Markets where Supra lockboxes are standard and agents want one app for lockbox access + showings.
Supra is primarily a lockbox/key management company. Their eKEY app doubles as showing coordination when used with Supra lockboxes, logging showing activity automatically when agents open a lockbox.
What stands out
- Lockbox integration — if your market uses Supra boxes, showing data is captured automatically
- Access tracking — know exactly when someone accessed a property
- One app — lockbox access and showing management in the same place
Considerations
- Lockbox-dependent — only useful if your market uses Supra hardware
- Hardware costs — lockboxes are an additional expense
- Limited standalone value — as pure showing software (without the lockbox), it's not competitive
- ShowingTime partnership — Supra has historically integrated with ShowingTime, tying you into that ecosystem
Pricing: ~$15–20/month for eKEY subscription, plus lockbox rental/purchase fees.
5. Showing Suite
Best for: Individual agents wanting basic, low-cost showing feedback.
Showing Suite has been around for years and offers a free basic tier, making it accessible for newer agents. Its core strength is automated showing feedback collection.
What stands out
- Free tier available — basic feedback collection at no cost
- Feedback focused — strong automated feedback request system
- Low cost — premium plans under $10/month
Considerations
- Limited scheduling features — stronger on feedback than scheduling coordination
- Dated interface — hasn't had a major redesign in years
- Limited MLS integrations — works with some MLSs but not as broadly as ShowingTime
- Basic reporting — don't expect deep analytics
Pricing: Free (basic), $6.99/mo (premium with more features).
6. TourZazz
Best for: Teams and agents wanting optimized showing tour routes.
TourZazz differentiates itself with tour route optimization — it helps agents plan the most efficient showing routes when they have multiple properties to show in a day.
What stands out
- Route optimization — plan showing tours with minimal drive time
- Tour management — group showings into logical tours
- Buyer-facing — shareable tour itineraries for clients
Considerations
- Narrow focus — great for tour planning, but less robust for general showing management
- Smaller user base — fewer agents on the platform means less network effect
- Limited MLS depth — integrations exist but not as comprehensive
Pricing: Contact for pricing.
7. CSS (Centralized Showing Service)
Best for: Markets where agents prefer calling a service to schedule showings.
CSS is a call-center-based showing service — agents call in (or use a portal) and CSS staff handle scheduling, confirmation calls, and coordination. It's the traditional approach, digitized.
What stands out
- Human-powered — real people handle scheduling calls and confirmations
- Less tech friction — agents who prefer phone calls can just call
- MLS partnerships — available through some MLSs as an included benefit
Considerations
- Not self-service — you're dependent on call center hours and staff
- Slower than automated — a person calling listing agents is slower than instant digital requests
- No modern mobile app — limited self-service digital tools
- Declining model — the industry is moving toward automated and digital solutions
Pricing: Varies by MLS. Often bundled with MLS fees where available.
How to Choose the Right Showing Software
If you're an individual agent
Start with what's included in your MLS fees (often ShowingTime). If you want something more modern or more affordable, InstaShowing's $15/month Starter plan is hard to beat.
If you're a brokerage
The decision is bigger — you're choosing for your entire team. Key factors:
- Cost per agent at scale — ShowingTime's pricing can balloon with large teams. InstaShowing's volume pricing ($15/agent at 100+) keeps costs predictable.
- Data ownership — With Zillow owning ShowingTime, some brokerages are actively moving away to protect their data. InstaShowing and BrokerBay are independent alternatives.
- Contract flexibility — Avoid long-term lock-ins. Month-to-month billing gives you leverage.
If data privacy matters to you
ShowingTime feeding data to Zillow is a legitimate concern that NAR and major brokerages have raised. Independent platforms like InstaShowing keep your data yours.
The Bottom Line
ShowingTime has market share, but market share doesn't mean best fit. The Zillow acquisition has created a real opening for independent alternatives, and smart brokerages are taking advantage of it.
If you're evaluating options, try a few. Most offer free trials or demos. The best showing software is the one your agents will actually use — and that usually means modern, simple, and affordable.
